There are a number of ways in which a rapper can be successful; they can sell out shows, they can curate a huge online presence, and they can promote themselves in various other ways.

One thing that we tend to forget when listening to these artists is the actual craft of rhyming. Despite the relative ease in which rappers deliver punchlines and stories, it takes years of writing, practice, and honing one’s craft.

The below video attempts to explain how a rapper’s vocabulary is essential to their success, and looks at the work of three artists to give some perspective. This is the WORLD PREMIERE of “Does Vocabulary Equal Success? A Hip-Hop Investigation”: